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As you talk to your prospects, show them your well-prepared slides, and present logical reasons, your biggest threat is not an incumbent or your competitors...
It's the SECRET CONVERSATION going on in your prospect's mind that talks them out of it.
Unless you are able to enter that conversation and silence the "voice" guided by doubts and disbeliefs, I'm afraid it will have the final word.
TUNE IN for the Heads Up Adviser Show episode "Buyer's Disbeliefs," where John Sbrocco and Craig Lack share their own tactics and phrases to gain the full attention of their prospects.
Here's what we cover:
✔️ From Fully Insured to Self-Funded: pre-conceived ideas of prospects
✔️ Emotional sales
✔️ Asymmetry of information and how to deal with it.
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