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Sales Self Doubt


How To Deal With Sales Self Doubt

 
It's a natural thing in every salesman's life to ask themselves: "What am I doing in the sales world?" or "Am I ever going to sell again?". When you see that your calendar's not as full as it's supposed to be, or another deal drops off, you start thinking you're just not good enough.

This emotional roller coaster is a commonplace state among both new and experienced salesmen. When it comes to self-doubt, knowledge or past achievements don't matter. Even sales gurus whom you admire and learn from, admit that they feel insecure when things don't go the way they planned. However, successful salesmen know how to identify this state, control it, and use it for their advantage. 


In this episode of Heads Up Adviser, the host John Sbrocco and Senior Sales Executive Zachary Jones reveal their secret sauce for everyday motivation and strategies their mentors taught them along the way. 

You'll learn how to abstract yourself from the unfortunate outcomes of your sales process, break down big goals into small steps, and why doing things that drive fear is right for you. 

Here's what we cover: 

  1. How to control your focus;
  2. What does a pipeline problem have to do with your insecurity; 
  3. The real way to change your emotional state; 
  4. Turning insecure questions into motivating answers; 
  5. Why self-doubt brings you the best time to set bigger goals. 


To a better you! 

John W. Sbrocco & Craig Lack


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© 2018 HEADS UP ADVISER | PRIVACY POLICY


No Pain No Prospect


No Pain, No Prospect: How to Win Clients & Eliminate the Dread of Free Consulting

Are you tired of providing free consulting?

Does it seem like you are constantly being taken advantage of by your so-called “prospects”?

Is your goal to escape the frustrating paradox of wanting to build goodwill with your potential clients only to be ghosted for the anticipated follow -up meeting?

If so, then keep reading because this post was meant for you.

Dealing with this is perfectly normal for anyone in the business of consulting, in fact, it still happens to me on occasion.

My experience has taught me that this problem originates from the lack of abilities to quickly identify your prospect's pain points, set clear expectations for the next steps, and strategically navigate them through your sales process by using their problems
as ammunition.

Today’s video shows you how to begin developing all these skills. In addition to covering the blueprints of a “consultant mindset”, so that you can seamlessly tie them all together.

After this video I promise that you will no longer sacrifice your knowledge and time, just to find out that they ended up signing agreement forms with Johnn-Boy down the street.

If this helps you then let me know what you learned in the comments?

Here’s What We Cover:

  1. Opening Questions guaranteed to extract emotional drivers
  2. The Hidden Power of Being Vague
  3. How to Get Your Prospect to Say Yes
  4. Scheduling and Objection Handling Skills
  5. How to Eloquently Push Back Your Prospect using Tripwires
  6. The Mindset of A Valuable Consultant


To a better you!

John Sbrocco & the team at Heads Up Adviser

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The Achieve Health Plan


The Achieve Health Plan

The Achieve Health Plan

One of the main reasons your clients switch to self-funded healthcare plans, is to take control of their spent and have the flexibility to act. They hire you as an expert to have the entire healthcare supply chain unbundles giving everyone a clear view of the healthcare spend. 

In an ideal world, you put together the Master Plan and choose the Third-Party Administrator that manages all the processes for you, so you can focus on sales and growth of your business. Your clients are happy, you can see all the numbers and results any time you like, all claims are controlled and proceeded on time and every element of this structure works in collaboration with one another. Like a clockwork. 

Those of you who have years of experience on this market probably grinned while reading this. You already know there's no ideal world in this business. 

However, this is exactly how most of vendors describe your future cooperation, before signing the contract. The "Yes, we can do it, it's not a problem" attitude and other marketing promises they make, that put your business under a great danger. 

It's a common practice for the constantly growing market, to have participants that are just interested in reselling. Literally, some of them sold phone cases couple of years ago (because that was trendy) - and now they switched to healthcare plans, since the profits are higher. The problem is, just because their primary focus is to get you and your client, they would agree to anything. You assume that somehow it's integrated - and then you're dealing with the fact that those companies are just outsourcing, and nothing is done in-house with them. 

As a result, none of the initial healthcare plan goals are accomplished. You lose control over your client's budget, the "elements" of your Master Plan do not communicate with each other, you learn about the problems when it's already too late, and nobody has any idea where do all the money go. 
All you've left to do in this case is just "hope for the best", because even one single claim can destroy your client's healthcare plan - which happens more often on this market, than you think. 

The saddest part is when you believe promises given by the vendor, you ensure your client in the exact same thing. And when it doesn't go the way it was supposed to, you are responsible for it. 

Imagine you invited your client in a wonderful, shiny and bright restaurant that claims to have a 5-star kitchen. You sit at the table, order Steamed Maine Lobster with Black Truffle included in the menu, and the waiter promises you a wonderful and tasteful experience. In 30 minutes you finally get your meal - but it's not what you ordered. In fact, they just brought you the raw lobster and expect you to get along with that. On all your complaints the waiter states, that the restaurant has fulfilled conditions given in the menu (they did bring you the lobster, right?). 

To save the day you, as the person responsible for your promises to your client, have to either explain him why you both have to eat raw lobsters, or put on the chef's hat, go to the kitchen and try to cook the lobsters by yourself (which is not even your job, and you have no experience in it). In both cases, the lunch is ruined. And your client will probably never accept your invitation again. 

This happens to your healthcare brokerage business and your clients, when you look at the shopfront instead of the kitchen itself. It's extremely important to separate marketing promises from the reality before you get in. 

"The Achieve Health Plan" webinar is your first step towards the new ideal world, where the promises given are the promises kept.

John Sbrocco and Craig Lack teach you how to get deeper into each element of your Master Plan, ask the right questions and learn about the bumps on the road at its very start.

After years of negative experience with the vendors, The Achieve Alliance Team has put together a structure to identify and avoid fraud on healthcare market. This structure will save you and your clients from the mistakes that can cost you money and your business. 

On this webinar, you'll learn about the full-stack health plan:

- The Chef (TPA) - Important elements to consider when selecting a Third-Party Administrator
- Stop Loss Quoting - Lessons that will make the vendor tell you the truth; 
- Captives - How to avoid financial risks and increase control over the program; 
- Proactive RBP - The smart calculation strategies that match with providers' costs; 
- Direct Contracting - "Adding new fish in a tank", or the criteria for choosing new providers; 
- RX Watchdog - How to apply clinical data to your day to day administration; 
- Family Monthly Deductible - Giving Ems the dignity of medical insurance they can afford; 
- Care Management - Integrated and in-house to insure prompt and timely execution;
- Claims Auditing - The criteria for defining errors, review of documentation and other. 

To a better you!

John Sbrocco & Craig Lack

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How To Run a Benefits Webinar


How To Run a Benefits Webinar

 

People from various industries all around the world are openly sharing their stories, strategies and experience through their webinars. 

As a healthcare broker, you can spend 60 minutes doing several cold calls trying to sell your product directly while people on the other side of the phone do not who you are or why are you calling them. But in the same 60 minutes you can engage with an audience of 100 people, who signed up for it in advance, and are already involved with what you're talking about. Moreover, they recognize YOU as an expert on this topic!

Seems like a dream deal, doesn't it? 

But what if you have never ran a webinar before? 

On this Facebook Live, Jessica Du Bois and I reveal our strategies on running webinars in healthcare industry not only for individual prospects, but also for HRs, CEOs and CFOs. You will learn how to find topics for your webinars, get people sign up, invite special guests and of course follow up with your audience in a most effective way to grow your business. 

We also talk about the emotional side of the problem, and how to deal with it - since one of the most difficult things for people is the fear of holding their first webinar. And this fear haunts not only the beginners, but those who have decades of experience in their field. Here's how Jessica describes it:

"I think naturally there's an impostor syndrome within us. It's a psychological pattern in which an individual doubts their accomplishments and has a fear of being exposed as a "fraud". How you get over it? It's your practice. It's figuring out what your knowledgeable about, or bringing in someone who's an expert on the topic, and co-host webinar with them. It's not about the number of people that define your professionalism at the very beginning. If you can get 20 people on a webinar, you already have something valuable to say".

In this week’s lesson we cover:

- Overcoming the fear of speaking in front of the audience; 
- How to choose the platform for your webinar; 
- Who is your Audience (Avatar); 
- How to set up what you want to do (panel discussion, co-host, individual) and which one works best; 
- Finding a topic and building excitement; 
- A content plan that will keep people engaged for 60 minutes; 
- How to get people to show up; 
- The smart follow-up strategies that will make them come back to you; 

To a better you!

John Sbrocco & Craig Lack at Heads Up Adviser.


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Is Your Prospect An Investor, Speculator or Gambler?


Reframing How You Sell Healthcare - Is Your Prospect An Investor, Speculator or Gambler?

Is Your Prospect an Investor,  Speculator, or Gambler?
When it comes to allocate your budget to healthcare, are you an investor, speculator or gambler? 

For a large majority of the prospects that you pose this question to their first answer won't be the correct one. As humans, when our ideologies are questioned our gut instinct is to portray a projection of excellence, consequentially derived straight from our ego's. 

Predictably, your prospect will want to protect their self-image and will categorize themselves as educated investors. Unfortunately, you can't be a profitable investor by just claiming to be one. To have even the slightest chance of being in the green one's ears must be glued to the pulse of the market's price and value ends. 

Without the basic information, your prospect is rendered helpless, and even more devasting is the resulting limitation of purely existing as either a speculator or a gambler. Both personas lack clear and actionable strategies and are destined to lose before capital even enters the equation. 

That's why it's your job as a Healthcare Broker to hold up a mirror in front of their business and show them why what they're doing is wrong. Without rubbing it in their face. This can be achieved by using your knowledge of salesmanship and psychology to communicate the value of intelligent healthcare spending by leveraging the power of analogies, allegories, and stories.


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Give Yourself Permission


How Rainmaker’s Recharge For the 4th Quarter 

The Stories We Tell Ourselves

As Broker’s we sometimes we get so caught up in the notion that if we take our foot of off the gas for even one second that our clients will leave us, our rivals will cherry-pick them until we have no one to serve, and ultimately the business we poured our flush dollar bills and sweat equity in will sink into an empty abyss.

This is the furthest fact from reality…

The truth is that your clients that like you and appreciate the service you provide WANT you to have a good time. That’s because all they really care about is that you take care of them when their needs arise. And if you have the correct business infrastructure in place, this won’t be an issue.

Realistically, the story that we create in our minds becomes a reinforcement that can either give us motivation and purpose or serve as an anchor that weighs us down. If we want to create astronomical success in our lives, we must consciously decide to choose thoughts and beliefs that propel us to greater heights.


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Sales Psychology 101


 

Sales Psychology 101


You can have numerous meetings with the company, talk to every single person there, prepare a great offer, but still be left on hold with the decision-making process. Then one day, your competitor walks in and closes the deal right there.​ 

You worked on it for months – the prospect awarded the business in a couple of days (to someone else - they got it). Does that sound familiar? Has this ever happened to you?

In this episode of the "Heads Up Adviser" show hosts - John Sbrocco and Craig Lack will talk about the importance of the 6 Human Needs of every person on the planet (including your prospects).

They discuss the difference between selling and free consulting, what are the right questions you should ask your prospect and why being the smartest person in the room will not help you in closing a sale or allowing a prospect to conclude  you are the best option.

THE 6 HUMAN NEEDS by Tony Robbins

CERTAINTY - Everyone needs Certainty, so they can avoid pain, or ideally, achieve some pleasure. 
VARIETY Pleasant surprises or scary interruptions to the patterns in our lives are appreciated 
SIGNIFICANCE - How important is the role you play in this world, your company, with your employees 
CONNECTION AND LOVE - Human beings need companionship, to feel loved and to have relationships
GROWTH - If the business isn’t growing - it's dying 
CONTRIBUTION - Human beings are wired by evolution to survive, help each other and feed their ego

OUTLINE OF THE EPISODE

  • [6:45] - The #1 priority for the human brain to avoid pain and losses. Not to achieve pleasure. 
  • [10:13] - 6 Human Needs (that apply to everyone).
  • [12:26] - Selling vs. Free Consulting
  • [19:41] - Talk to the decision-makers, not influencers. 
  • [20:53] - How to make your prospect talk about the problems
  • [25:29] - Why free consulting can harm your brokerage business
  • [29:47] - Secret to closing the deal? Make your prospect think about the problem.

To a better you!

John Sbrocco and Craig Lack


For a weekly dose of inspiration for healthcare brokers by healthcare brokers, subscribe to our blog.


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© 2018 HEADS UP ADVISER | PRIVACY POLICY