What is Achieve Health Alliance? And How It Made Me An Extra 70k 

If I could show you how to earn an extra 25 thousand dollars without closing a new client would you be interested?

Many of you who have been following Heads Up Adviser for quite some time know that one of our solutions is called “Achieve Health Alliance”.

Achieve Health Alliance is a product we created with the purpose to disrupt the status quo and shock the healthcare brokerage industry. From years of real-world experience with our clients, we noticed that the most substantial advantages to managing healthcare come only when you restructure how you manage and finance risk.

Essentially, by optimizing the design, communication, and delivery of healthcare you can create more value compared to all conventional thinking.

So, where does this leave our beloved small and midsize businesses? These businesses serve as the lifeblood of the U.S economy yet are unfairly represented with medical plans that are guaranteed to lose money every year which has killed the living wages of working Americans.

That my friends is exactly why Achieve Health Alliance was created, as an opportunity for businesses with 25-500 enrolled members to gain access to top risk management strategies.

Click here to watch the video

In this video, I explain why Achieve Health Alliance is the ONLY program that lets brokers, employers, stop-loss carriers, and MGU's work together to increase healthcare savings.


Here’s what we cover:

• The Birth of Achieve Health Alliance
• Why Private Pools are more Risk-Averse than Public Pools
• The Best Strategies to Prevent Specific and Aggregate Claims

To a better you,

John Sbrocco & the Team at Heads Up Adviser.

P.S. I saved the best for last. If you want proven risk management strategies that will grow your business and deliver better results for your clients the team at HeadsUp Adviser has agreed to open its doors for the partnership of a few select independent consultants. Seating is limited and we can’t guarantee that we have the capacity to handle all of our new additions. So why not achieve better results today?

Schedule a free consultation here.

How to Negotiate Using WTF (Where's the Focus)

One of the biggest problems most Healthcare Brokers make is that they don’t listen.

Instead, they sit there waiting for their turn to speak. Ready to brain vomit information all over their prospect. It’s unflattering I know. And unfortunately, this results in Broker’s giving far too much valuable information, far too soon.

Consequently, this causes their chances for negotiation to fly out of the window just as fast as they opened their mouths to talk. The bad fortune doesn’t stop there...They later find out that their prospects wind up renewing again with their current broker. Albeit with a bunch of new ideas on how to increase their healthcare savings.

So what went wrong?

For starters, they failed to get out of their own way. Let that sink in. Failure is a domino effect, it’s not the sole instance of a single action, but rather the accumulation of a series of actions.

By failing to place the focus on the prospect they failed to ask questions and build rapport. Without rapport they were unable to create a conversation built on truth and vulnerability. In turn, the Broker was unable to determine the prospect’s emotional hot buttons, needs, and desires. Which caused the prospect to find someone they felt knew their struggles and ambitions- hence why they ran back to their existing Broker.

This could all have been solved if they chose to play the simple game of negotiation. All negotiation entails is cutting through the b.s while having a conversation. That means using the right words, in the right order, with the right decision-maker.

Knowing how to talk with someone is brain science, not salesmanship (at least to the prospect).

That’s why we made this video.

Here’s what we cover:

• How to Get Paid for the Value You Deliver
• 3 Ways to Use the “F-Bomb” while Negotiating
• The Best Ways to Defend Your Negotiation Position
• Secret Techniques To Talk Your Prospects Language
• How to Build Rapport & Engage People Through Open-Ended Conversation 

To a better you!

John Sborroco & the team at Heads Up Adviser.

How to Become the Authority in Your Industry

Do you want the respect and acknowledgment that comes with being an authority in your industry? Would you like to have digital systems in place that generate new business for you while you sleep for the cost of a cup of coffee a day? What if I told you that you could have the power to qualify and disqualify prospects. If you answered yes to any of these questions, then one fact is undeniable. You must learn how to leverage the powers of social media and personal branding.

While many of you that tune into Heads Up Advisors may have heard the term before, you still may be asking what exactly does personal branding really mean?

That’s why on this episode of the show I brought in a close friend and special guest Mark Lack. He is a sales and marketing expert that is also the Host of Business Rockstars, his own platform where he interviews successful business leaders like Tilman Fertitta, Grant Cardone, Tai Lopez, and Shark Tank’s Daymond John.

In this episode, Mark defines a “Personal Brand” as a position that allows you to take control of and influence the perception that consumers in the market have of you. Everyone already has a personal brand whether they realize it or not, but only the best brands answer two important questions.

They are…

1 – What is the perception of me in the marketplace?
2 – How do I want to position myself in the market for maximum leverage?

If you want to learn how to tackle these questions then check out the video. I guarantee that it will inspire you to think BIG.

Here’s what we cover:

• How to shift your mindset from a consumer of content to a producer.
  
  
• The steps necessary to create an engaged and profitable audience
  
  
• The important distinguisher between Marketing and Sales.
  
  
• The best platforms to use to create the personal brand of your dreams
  
  

To a better you!

John Sborroco & the team at Heads Up Adviser

How to Deal with Prospect Objections

The story we tell ourselves is the same story we convey to our clients. It’s a hard pill to swallow, but whether you like it or not we each have developed different personas and opinions of ourselves formed out of habit. Our perception of ourselves can either push us to the greatest heights or perpetually hold us back from achieving unparalleled success. These paradigms are caused by the combinations of the perspectives developed from our friends, families, and upbringings. This is dangerous because these stories play subconsciously in our heads, even when our attention is elsewhere.

In the pursuit of building your business, you have to create a new self-image of yourself to overcome the inevitable presence of doubt and fear. This means unlearning all of the things that are holding you back. The most popular problem for most health brokers is fear disguised as practicality. Otherwise known as playing the devil’s advocate. This mentality spurs the voice in your head that tells you that “you have to know how everything works before you can sell it”. Or maybe that you’re not good enough to compete with the status of big box insurance providers. Whatever your limiting belief, you have to be aware of it and recognize your failure to overcome this limitation is causing you to lose new business.

That’s why this week we take a deep dive into the inner work of being a broker. At the heart of this business, you are foremost a consultant and a salesman. This means without a doubt you will be tasked with handling the objections and fears that worry your prospects.

In this video you’ll learn:

• How to reprogram your mind for handling common objections
• The proper way to research your prospects before the appointment
• The inner workings of consumer buying decisions
• How to position yourself as the expert and sell with social proof
• How to identify positively influence your buyers’ journey

To a better you!

John Sborroco & the team at Heads Up Adviser.

Why Are Super Utilizers So Important?

When a famous criminal, Willie Sutton, was asked why he robbed banks, his answer proved short and sweet.

He replied, “Because that’s where the money is”.

In their book “Cracking Health Costs” Tom Emerick and Al Lewis embarked on a mission to save companies and employees money by reducing health care costs. To begin this quest they had to answer the all-encompassing question….“What drives costs?”

This question required a solution-based approach, in which they found that the real-life “robbers” were the less than 20% of employees that were responsible for 80% of claim costs. The healthcare industry calls these robbers “Super-Utilizers”.

When it comes to managing self-funded groups it all boils down to claims. Your prospect may ask, how do you reduce claim costs while maintaining quality?

And your answer should be: “How much authority will give me to take your 5 million spend down to 3 million?

Click here to watch the video

This week we cover:

• How to identify, calculate, and mitigate your Super-Utiizers
• Why you should adopt the role of an “Active Manager”
• The TOP 10 claim conditions
• The best ways to deal with “Cultural Backlash”
• How to Handle Risk by Negotiation
• Risk Management 101- Avoidance, Reduction, Retention, and Transfer

To a better you!

John Sborroco & the team at Heads Up Adviser

P.S

Have you ever heard a grown man cry? If not be sure to catch next week’s episode of Heads Up Advisor. We will be going head to head firing off and handling the objections that our viewers struggle with the most

Why Best Practices Don’t Work In Healthcare

Eric Hoffer said: “Every cause starts out as a movement becomes a business and degenerates into a racket”.

The wellness industry has become saturated with information, products, and companies all claiming that their ideologies are “right”. Not only that, but the majority of these entities are all advertising to be the “most cost-effective solution”. When frankly, they’re not. My friends, this confusion is exactly why American workers have become disillusioned by the Healthcare industry.

Don’t Believe me? In a survey sponsored by Policy Genius, 2000 American health insurance consumers were tested on their knowledge of basic health insurance concepts. Hold on to your chair because the results will surely shock you. This survey showed that 96% claimed overstated their knowledge of these concepts... That means only a whopping 4 percent of Americans could tell you what their deductibles, copays, copays and out of pocket expense were!

This is exactly why on this week’s episode of HeadsUp Advisor we brought in our special guest, Alfred Lewis, “The Antichrist of Wellness Programs”. Besides being an all-around great guy, Alfred is…

The CEO of Quizzify (A Health benefit initiative that engages employees through education)
A graduate of Harvard Law School
and the Best Selling Author of Multiple Books

Click here to watch the video

In this video, we tackle some of the biggest misconceptions that both Healthcare advisors and employees face. We also cover key negotiation tactics to utilize when dealing with Wellness Vendors.

Here’s what we cover:

• Debunking myths of the best practices in Healthcare
• Why Population Health Management Fails
• How Wellness Vendors skew data to stay in business
• The Newest Sizzle of The Industry - Direct Primary Care
• Managing Diabetics And Who’s Really Driving Your Claim Values Up

To a better you!

John Sbrocco & the team at Heads Up Adviser