How To Run a Benefits Webinar
People from various industries all around the world are openly sharing their stories, strategies and experience through their webinars.
As a healthcare broker, you can spend 60 minutes doing several cold calls trying to sell your product directly while people on the other side of the phone do not who you are or why are you calling them. But in the same 60 minutes you can engage with an audience of 100 people, who signed up for it in advance, and are already involved with what you're talking about. Moreover, they recognize YOU as an expert on this topic!
Seems like a dream deal, doesn't it?
But what if you have never ran a webinar before?
On this Facebook Live, Jessica Du Bois and I reveal our strategies on running webinars in healthcare industry not only for individual prospects, but also for HRs, CEOs and CFOs. You will learn how to find topics for your webinars, get people sign up, invite special guests and of course follow up with your audience in a most effective way to grow your business.
We also talk about the emotional side of the problem, and how to deal with it - since one of the most difficult things for people is the fear of holding their first webinar. And this fear haunts not only the beginners, but those who have decades of experience in their field. Here's how Jessica describes it:
"I think naturally there's an impostor syndrome within us. It's a psychological pattern in which an individual doubts their accomplishments and has a fear of being exposed as a "fraud". How you get over it? It's your practice. It's figuring out what your knowledgeable about, or bringing in someone who's an expert on the topic, and co-host webinar with them. It's not about the number of people that define your professionalism at the very beginning. If you can get 20 people on a webinar, you already have something valuable to say".
In this week’s lesson we cover:
- Overcoming the fear of speaking in front of the audience;
- How to choose the platform for your webinar;
- Who is your Audience (Avatar);
- How to set up what you want to do (panel discussion, co-host, individual) and which one works best;
- Finding a topic and building excitement;
- A content plan that will keep people engaged for 60 minutes;
- How to get people to show up;
- The smart follow-up strategies that will make them come back to you;
To a better you!
John Sbrocco & Craig Lack at Heads Up Adviser.
For a weekly dose of inspiration for healthcare brokers by healthcare brokers, subscribe to our blog.
Stay connected and inspired