Why Stories Sell “The Sales Secrets” of Elite Healthcare Brokers
“Stories (not ideas, not features, not benefits) are what spread from person to person.”
Time and time again I see the same mistakes manage to infect the independent healthcare brokers with the ferocity of the black plague. Their actions are often made unconsciously or perhaps it’s simply because they don’t know any better. Regardless, the results can kill their bottom lines and confidence.
Now, if you’ve stumbled upon this blog and for some reason you aren’t familiar with marketing and sales. The reason why many refer to sales as a “numbers game” is because if you play it right then you have the chance to win big occasionally . In very few professions do you have the ability to have one meeting influence the entire blueprint of your future. Trust me, I wouldn’t have left my previous career as a professional poker player if I didn’t know my odds.
And this leads me to my point. Anyone can make the number of dials and appointment necessary to be an average salesman. BUT, if you truly want to ascend into the upper echelon you’re going to have to do something distinctive. Shift your mindset from a salesperson to a legendary marketer.
At the root of every success is a marketers ability to double as a master storyteller.
Here’s a leg up on the competition that will be change the way you do business forever.
In this lesson we cover:
Why all Marketers are Storytellers and you should be too.
How to Pitch CFO’s healthcare like a 401k plan.
The easy step by step formula to calculate the LTV of a customer.
3 Marketing strategies that will lower your stress and increase your sales.
To a better you!
John Sbrocco & the team at Heads Up Adviser
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