Sales vs Marketing


"Sales IS Marketing!" - No, it's not.
"I can grow my book of business just by focusing on sales / focusing on marketing!" - No, you can't. 

Many brokers confuse these two statements when they reach out to their prospects. They think marketing expenses are too costly for them, and those who finally decide to use it in their business model, expect immediate and spectacular results. 

And the truth is out there... 

Dig into the latest episode of the Heads Up Adviser Show [SALES vs MARKETING FOR INSURANCE BROKERS], where John Sbrocco and Craig Lack break it down for you to simple statements and numbers.

Find out how to combine Sales and Marketing to get a maximum outcome, what are the activities you can start doing RIGHT NOW aat a low cost, that will bring you both short-term and long-term results. 

You may think marketing activities are too costly for you brokerage company and you cannot afford it. Well, think about the cost of LOSING your existing and future clients, just because your competitor gave it a shot and has done a better job in it.

In this episode, you'll learn:

  • The difference between Sales and Marketing, and how to leverage both with minimal budgets
  • How to define your marketing goals
  • Marketin 1-2-3 for brokers
  • The content that SELLS
  • Talking conversion: how to convert your prospects into clients. 

Don't forget to download your EMAIL MARKETING FRAMEWORK for free. 

To a better you!

John Sbrocco and Craig Lack

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