insurance broker – Heads Up Adviser

Catchy, Irresistible, Intriguing Sales Hooks

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What do you have to do to sound different, to be different, to disrupt the automatic response that's built-in every prospect meeting?

John Sbrocco and Craig Lack will give a checklist for your next renewal or prospecting meeting in the Heads Up Adviser Episode "Catchy, Irresistible, Intriguing Sales Hooks."

Here's what we cover:

The prospecting time machine: how to move your prospects from the year 2000 to 2021.

Interrupting "easy button" during renewals

Setting the hook - how to choose the right bate for the prospect

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Tech-Powered Sales With Tony J. Hughes

Tech-Powered Sales For Healthcare Brokers - with Tony J. Hughes

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Learn Virtue Health Consortium process for Self-Funding
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"Don't confuse being ignored by being rejected"

- Tony J. Hughes

Statistically, salespeople spend 70% of their time on things that can be done by a tech. This means that every person who has not leveraged the game-changing sales technologies works at least 2.5X times more than they should.

Salespeople are so focused on being busy instead of being productive that they have no time to close the deals!

And here's what it leads to...

The bad news is: 1/3 of those salespeople will disappear within a decade.

The good news is: there's a huge shift of capital for those who stay on the market...

And now the great news: in this episode of the Heads Up Adviser Show, the Global B2B Sales Expert Tony J. Hughes will present his new book "Tech-Powered Sales" and explain how to use technologies in your sales to get to the busy executives, CEOs, and CFOs.

Now you get a chance to turn your prospecting into a "perpetuum mobile" with less effort and greater outcome.

Here's what we cover:

What are "EQ" and "TQ" and why you can't sell without it

How to create a level of value as opposed to "providing information."

What should brokers do to keep from obsolete in the healthcare business?

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Winter Is Coming

Winter Is Coming - The Survival Kit For Healthcare Brokers

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As we're slowly walking into the busiest season of the year for us, some brokers create strategic plans RIGHT NOW, while others decide to "go with the flow..." or "do it later..."

We offer you to mend your sails while the weather is fine.

TUNE IN for the latest episode of the Heads Up Adviser Show - "Winter Is Coming: The Survival Kit For Healthcare Brokers" with John Sbrocco and Craig Lack.

Here's what we cover:

make your next BREAKTHROUGH
take advantage of new opportunities,
how to plan your conversion in 2021-2022

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

2021 MMI Report

Milliman Healthcare Supply Chain Spending

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Learn Virtue Consortium process for Self-Funding
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Using data and industry numbers during your Self-Funding presentation can be tricky. It will either bore your prospect OR get his full, undivided attention that usually leads to a SALE.

The secret is to turn the "common" market data (numbers on the page) into information, information - into knowledge, and knowledge - into wisdom. But only a few brokers know how to do it right.

As usual, John Sbrocco and Craig Lack come to save the day (and your deals).

TUNE IN for the exciting, informative, and very practical episode of the Heads Up Adviser Show - "2021 Milliman Healthcare Supply Chain Spending."

Here's what we cover:

Healthcare numbers from employees' perspective

Healthcare supply chain

Storytelling based on data

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

How To Cut Your RX Spend 50% – with Paul Pruitt

How To Cut Your RX Spend 50% - with Paul Pruitt

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SHOCKING: Most benefits managers and employers focus on 90% of members who don't spend money on healthcare.

While your competitors - the big guys - talk about wellness, health promotion, and analytics, you get a chance to reach a low-hanging fruit and save tens of thousands or even millions of dollars for your prospects.

This week, we welcome Paul Pruitt, who shares measurable and predictable strategies to reduce prescription drug spending hidden from the masses.

TUNE IN for the episode of the Heads Up Adviser Show "How To Cut Your RX Spend 50%."

Here's what we cover:

The future of prescription drug spending
Auditing your prospect's RX spend
Uncomfortable questions that will help you get the deal

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY CALL WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

Buyer’s Disbeliefs

Buyer's Disbeliefs

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Learn about Virtue Consortium Process for Self-Funding
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As you talk to your prospects, show them your well-prepared slides, and present logical reasons, your biggest threat is not an incumbent or your competitors...

It's the SECRET CONVERSATION going on in your prospect's mind that talks them out of it.

Unless you are able to enter that conversation and silence the "voice" guided by doubts and disbeliefs, I'm afraid it will have the final word.

TUNE IN for the Heads Up Adviser Show episode "Buyer's Disbeliefs," where John Sbrocco and Craig Lack share their own tactics and phrases to gain the full attention of their prospects.

Here's what we cover:

✔️ From Fully Insured to Self-Funded: pre-conceived ideas of prospects

✔️ Emotional sales

✔️ Asymmetry of information and how to deal with it.

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

Barking Up The Wrong Tree: Success Is Not Arbitrary

Arrange a 30-Minute Strategic Session with John Sbrocco
Learn Virtue Consortium Process For Self-Funding
CLICK HERE

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QUESTION OF THE DAY: How do you get to profitability - massive profitability- with less work, less stress, less management of people in the insurance business?

Moreover - how can you do more of what you love, less of what you like, and none of what you hate?

We prepared some brilliant answers for you in our latest episode of the Heads Up Adviser Show.

TUNE IN for the "Barking Up The Wrong Tree: Success Is Not Arbitrary" with John Sbrocco and Craig Lack.

Here's what we cover:

Lies brokers tell themselves

How to get out of your own way in the insurance business

Review of the book "Barking Up The Wrong Tree" by Eric Barker

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY CALL WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

The Power Of Personal Brand

The Power Of Broker's Personal Brand

Arrange a 30-Minute Strategic Session with John Sbrocco
Learn Virtue Consortium Process For Self-Funding
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While it's crucial to perfect your sales & marketing skills, there's one thing that can help you grow your income without having to "work harder..."

Personal Brand.

Our most important job is to be head marketer for the brand called You in the insurance business today.

John Sbrocco and Craig Lack created a special episode to help you get started and develop your Personal Brand without large investments.

Here's what we cover:

Personal Brand's ROI - how can you improve your business?
Case studies - changing prospect's behavioral pattern
Baby steps - how to get started in developing your brand

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

The Brokers Breakthrough

The Broker's Breakthrough

Arrange a 30-Minute Strategic Session with John Sbrocco
Learn Virtue Consortium Process For Self-Funding
CLICK HERE

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Sometimes 20 years of experience in business is nothing but 1 year of experience repeated 20 times.

It's easy to get caught in the wheel of "routine procedures" (SQUIRREL!) when you're an insurance broker. You unconsciously get trapped with what works and then do it over and over again...

That approach might earn you a living, but if you want more than that... you need "BREAKTHROUGHS."

You'll get one this week.

TUNE IN for the energetic and motivational episode of the Heads Up Adviser Show - "THE BROKER'S BREAKTHROUGH" - where your hosts John Sbrocco and Craig Lack tell you their stories of escaping the routine.

Here's what we cover:

Give yourself permission for a higher income

The price of progress is the pain of change

Go against the norm in the insurance business

Look for experienced successful mentors

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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Recent Posts

No More IMQs with Hari Sundram

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Meet the guy that's disrupting the insured market.

This is Hari.

Hari believes that the Fully Insured Game is going to be disrupted at an accelerated pace. And like the rest of us, he definitely plays a role in this process.

TUNE IN for the provocative, honest, and very emotional episode of the Heads Up Adviser Show "No More IMQs with Hari Sundram" on the collaboration between Virtue Alliance and Verikai.

Here's what we cover:

Why carriers want you to stay ignorant
The simple math of Fully Insured
40% profitability that's hidden
Your prospects need to hear THIS.

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.

Arrange a ONE-ON-ONE STRATEGY SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time.

To a better you!

John Sbrocco & Craig Lack

Additional Resources

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