marketing – Heads Up Adviser

The Best Of Marketing

The Best Of Marketing - Tony J. Hughes, Neal Schaffer, Jeffrey Gitomer, Mark Hunter

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We took the BEST episodes on Marketing and made sure you get the information - short, to the point, and practical.

Tony J. Hughes - Jeffrey Gitomer - Neal Schaffer - Mark Hunter

27 minutes of PURE GOLD for insurance brokers.

Welcome "The Best Of Heads Up Adviser - Marketing For Insurance Brokers".

This episode covers:

Combo Prospecting Approach With Tony J. Hughes: how to break through to your prospects

How To Build Relationships With Customers - advice from Jeffrey Gitomer

Master your prospecting on Social Media with Neal Schaffer

Long-lasting MOTIVATION with Mark Hunter

Don't forget that you can set up a quick STRATEGY call with John Sbrocco, and find out how you can take your Self-Funded business to the next level.

CLICK HERE or choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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How To Win And Retain Self-Funded Business With Ease

Arrange a 15-Minute Strategic Session with John Sbrocco
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Would you like to get your share of $1 Trillion / year Self-Funding Healthcare market?

Moreover: would you like to dominate your niche and move away from "doing-it-yourself" broker to a high-paid "5-star advisor"?

Good news: today, John Sbrocco will tell you how he got started in his basement several years ago and grew into a successful entrepreneur, best-selling author, and a 5-star advisor on the healthcare market.

TUNE IN for the latest episode of the Heads Up Adviser Show - "HOW TO WIN & RETAIN SELF-FUNDED BUSINESS WITH EASE."

You'll learn how to:

Grow your revenue

Save time and resources

Gain knowledge

Drive down risk

Live a better life

...be appreciated for what you do.

Don't forget that you can set up a 15-minute STRATEGY with John Sbrocco, and find out how you can take your Self-Funding business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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Stop Loss Renewal Roadmap with David Kesler

Stop Loss Renewal Roadmap With David Kesler

Arrange a 15-Minute Strategic Session with John Sbrocco
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It's THAT time of the year when brokers and underwriters should put aside their differences and start speaking the same language of BUSINESS for clients' sake.

However, lots of brokers describe the process of dealing with underwriters as "painful and difficult."

That's why Heads Up Adviser and Virtue Health team comes to save the day. And the renewal season, of course.

TUNE IN for the latest episode [STOP LOSS RENEWAL ROADMAP] with leading underwriter from Virtue Health - David Kesler.

David will walk you through the entire process of dealing with underwriters and explain complicated terms in the simplest way possible.

Here's what you'll learn:

Preliminary renewal period.

How to discuss the plan options, changes, and marketing with the client

Firm renewal

Medical review & negotiation process

10-day lock period and signature

Carrier policy application

Don't forget that you can set up a 15-minute STRATEGY CALL with John Sbrocco, and find out how you can take your business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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What Does Fishing Teach Us About Insurance Sales

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It wouldn't be called "fishing" if everyone knew where the fish were.
It wouldn't be called "sales" if everyone was competing on a product level only.

This week we bait the hook... and you're going with us for an exciting experience!

TUNE IN for the latest episode of the Heads Up Adviser Show: "What Does Fishing Teach Us About Insurance Sales."

Here's what you'll learn:

Your "fishing" (sales) equipment

Evaluating your strong and weak points

How to chose the right "pond" for fishing

Don't forget that you can set up a 15-minute STRATEGY with John Sbrocco, and find out how you can take your business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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Selling Over ZOOM Part II

Selling Over ZOOM - Part II

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How would you like to take control over every Zoom call you make?
Imagine if you could practically automate the process and know exactly what to do and say to move your prospect one step forward?

Feels like Christmas, doesn't it?

Sign, sealed, delivered: FRESH ideas on how to prospect & sell over ZOOM calls.

This week John Sbrocco, Craig Lack and Zach Jones sat together to have an honest conversation on all the ups and downs, as well as lessons learned over the last 3 months, since Zoom became the only possible way of communicating with prospects and clients.

Devil's in the details... Let's make sure NOTHING interferes with you closing a sale.

Here's what you'll learn:

How to avoid distractions and keep your prospect's attention

Making that Zoom call REAL

Why online meetings can be better than in-person

Preparation work - setting the agenda

Don't forget that you can set up a STRATEGY CALL with John Sbrocco, and find out how you can take your business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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How To Please A Millennial – with Celeste Leon

How To Please A Millennial - with Celeste Leon

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Millennials are quickly filling up the C-Level positions at organizations.

In simple terms, it is a group of people who were born approximately 1984 and after.

You've got a chance to attract the brightest minds of the Millennial generation into your business and use their help to get more clients, improve your marketing, and increase your revenue.

Therefore, understanding their mindset, motives, and values is crucial for your current and future business growth.

Forewarned is forearmed. We offer you to get prepared in advance.

TUNE IN to the episode [HOW TO PLEASE A MILLENNIAL], where our guest Celeste Leon uncovers the nuances, barriers and keys to understanding the Millennial generation.

Here's what you'll learn:

What are the key distinctive features of this generation

How to identify, hire and retain the best talents of Millennial generation

Onboarding and motivating Millennial: how to avoid the best minds leaving your company

Don't forget that you can set up a STRATEGY session with John Sbrocco, and find out how you can take your business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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THE RANCH: How To Deal With TPA – with Ed Jacobson

THE RANCH: How To Deal With TPA - with Ed Jacobson

Arrange a Strategic Session with John Sbrocco
CLICK HERE

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"So if you've seen one TPA, you've basically seen one TPA."

Ed Jacobson continues taking masks off the unfaithful participants of the healthcare market. This episode is truly something your TPA does not want you to watch, hear, or learn... and that's exactly why you should do it.

TUNE IN for [HOW TO DEAL WITH TPA] with Ed Jacobson and John Sbrocco, and learn:

What's a reasonable ROI for TPA?
Understanding healthcare rebates (and managing them)
How to compete with lower fees
Breaking down expenses and rebates
Getting transparent financial results

Don't forget that you can set up a STRATEGY with John Sbrocco, and find out how you can take your SELF-FUNDING business to the next level.

CLICK HERE for choosing date / time.

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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Tax-Free Wealth For Brokers With Tom Wheelwright

Meet John Sbrocco, Craig Lack, Paul Seegert, and 7 other speakers at HIGH STAKES ADVISING 2020
(new date to be announced soon))

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What would you say if there was an opportunity to add tens of thousands of dollars to your income without writing more business?

According to Tom Wheelwright, the tax advisor of Robert Kiyosaki and the author of "Tax-Free Wealth," one of the crucial parts of any business growth lies in understanding... well, you've probably already got it from the context.

As weird as it might sound, the wise and wealthy businesspeople are not "cracking the tax code," but follow it accordingly. You also don't need to get second citizenship or move your business to the offshore zone.

When I first read Tom's book, I was surprised how obvious, simple, and effective his approach was - yet none of the CPAs have ever mentioned it to me before. So chances are, neither did your.

This week Tom Wheelwright is joining us on the Heads Up Adviser Show to give an alternative approach to managing taxes so you could use this knowledge to grow your personal and corporate wealth in the upcoming years.

When Robert Kiyosaki asked Tom how he saw taxes, Tom replied: "Well, taxes are fundamentally a series of incentives for business owners and investors." Since then, Tom has become an integral part of the "Rich Dad Company."

TUNE IN for the episode [TAX-FREE WEALTH FOR BROKERS with Tom Wheelwright], and learn how to make smart financial decisions this year.

Here's what we cover:

The original purpose of taxes
What does the government "pay" you for
How to get $25-$30k deduction on your property
How taxes grow your wealth now and in the future

Don't forget that you can meet 10+ experts in sales, marketing and healthcare at the High Stakes Advising, 2020. (new date to be announced soon)

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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Q&A with the CFO with Gary Bender

Meet Gary Bender, John Sbrocco, Craig Lack, Paul Seegert, and 6 other speakers at HIGH STAKES ADVISING 2020
(new date to be announced soon))

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Do you feel like the amount of work you put into your brokerage business, does not correlate with your income, and you definitely deserve more?

Just like all roads lead to Rome, all problems in healthcare prospecting happen for two reasons:

1) You either talk to people that are NOT the decision makers, or...

2) You fail to differentiate yourself from your competitors.

But there's also the third reason... a lie. You'll be surprised by how many CFOs lie to you (and to themselves) about their role, position, and motives. Luckily, there's one CFO that will tell you the truth, and give you honest answers on the most complicated questions, and we invited him on the Heads Up Adviser show.

TUNE IN for our latest episode [Q&A with the CFO] with Gary Bender, and find out how to "hack the CFO code," stop wasting time with non-decision makers, and close more deals in a shorter time.

Don't forget that you can meet Gary Bender and 10 other amazing professionals in Healthcare, Sales & Marketing at the High Stakes Advising, 2020. (new date to be announced soon)

To a better you!

John Sbrocco and Craig Lack

Additional Resources

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A Mind For Sales With Mark Hunter

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"Most people come reacting to the week. I want you to be proactively controlling the week."

The speaker, consultant, and author of 2 bestselling books on sales - Mark Hunter - is convinced that you CAN predict the outcome of your week based on its beginning.

After a mindblowing success of the "High-Profit Prospecting" and "High-Profit Selling," his new book, "A Mind For Sales," is dedicated to the rituals and habis that most successful people follow on a daily basis.

Today Mark Hunter is joining the Heads Up Adviser Show with the latest insights on the sales industry, simple but effective techniques, and specific case studies for the insurance brokers.

Here's what you will learn:

Monday Morning Rituals For Salespeople
What Is Your Value For Your Client
7 Things That Motivate You
Are You Prospecting Enough?
Inbound Marketing vs Outbound Marketing
The Salesperson Of Tomorrow

Don't forget to download your EMAIL MARKETING FRAMEWORK for free.

To a better you!

John Sbrocco and Craig Lack

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