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How To Become A Student Of The Game


 

How To Become A Student Of The Game

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What do you think really separates those how are massively successful from those that are just average?

Have you ever watched that show Pro’s vs. Joe’s? 

Craig brought it up in our chat and it was such a great example. 

In short, this show has a bunch of average guys who *think* they are awesome at a particular sport, go up against a professional athlete. And it’s not always an elite pro athlete - sometimes it’s a B-level player but the result is always the same.

The Pro dominates the Joe.

Craig’s point in bringing this up was that we often fail to realize what level of effort and dedication went into honing a particular skill. We look at ourselves in the mirror, poke our chests out, and think we can compete.  

Unless you’ve put in the work, your chances are small. You’ve got to become a student of the game.

In this episode, Craig and I walk you through the process of becoming a student of the game. 

Meeting Craig and learning from him over time, I always thought: “Well, he's just a smart guy and he knows all this stuff already.” 

And then getting closer to him, being around him on the regular, I started to realize this guy's a student of the game. 

He's doing things on the weekends. 

He's doing things when nobody's looking.

He’s not asking for praise.

He’s just putting in the work required to be an elite person in his industry.

Stay tuned as we talk about why it is so important to be a student of the game in this business and we also zero in on the formula for success.

Press play above to dive into the full episode!

Key Points of Discussion:

  • Delayed gratification is a secret to being successful in anything (2:13)

  • Be willing to do things unsuccessful people aren't and you’ll be a success (3:06)

  • You’ve got to review your performance after you're done (5:21)

  • Being able to walk away, take the sale away, and not be needy (6:38)

  • About weekends, research, reading, and watching videos (7:36)

  • Of sales and psychology books, and those on behavioral economics (10:22)

  • Thinking about the gap between where I'm at and where I'd like to be (14:56)

  • Finding the button that's going to make the heart connect with the brain (16:12)

  • Focusing on what you're not great at, to get better (17:16)

  • What they know about how human beings make decisions (18:58)

  • Signing up for whatever made me uncomfortable and getting over it (22:03)

  • Trying and finding a hot button with whoever I'm going to talk to (23:00)

  • Craig on good books having fabulous ideas he can make money with (28:51)

  • Additional Resources
  • Transcript
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The Ranch with Ed Jacobson & Hobson Carroll


 

Welcome To The Ranch With Ed Jacobson & Hobson Carroll 

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A few weeks back, I was hanging out at the ranch with the legends, Ed Jacobson and Hobson Carroll and I convinced these guys to sit down and chat about insurance again. I only had to bribe them with cigars and wine. 😉

One of the fundamental things that Ed explained is how people misunderstand what insurance actually is. He’s going to dive into how health insurance is treated differently as compared to other types of insurance and how healthcare insurance (and the industry as a while) has evolved in the US starting from the early 60s.

Ed and Hobs tackle the different factors changing the face of healthcare insurance in the country, starting from the times when immunization drugs started to roll about and they passed Medicare and Medicaid to deal with the elderly and kids from poor families who couldn’t afford healthcare.

They underline the fact that emotional, political, and religious influences on our system have a bearing on how much we spend on healthcare in this country.

This influence on cost really started to change how Doctors and Healthcare Providers started thinking about insurance. We’ll talk of the times when suddenly, there was a cash mill going on in the insurance world. Doctors and providers started seeing money coming in for populations that they previously couldn't count on for much money.

All of a sudden, it was “Hey, we can charge more money because we can charge the insurance companies!”

As the insurers improved the depth and width of their products, the marketplace adapted to it. The providers adapted to it.

Press play above to dive into the full episode!

Key Points of Discussion:

  • Health insurance: One wants to pay a dollar in and collect more (0:38)
  • It is expected of health insurance to cover high-cost rare event things (5:32)
  • The early 60s: Start of healthcare insurance as a bigger dollar volume biz (10:37)
  • The medical-industrial complex: We started to have more drugs (12:04)
  • “We can charge more money… we can charge the insurance companies!” (12:55)
  • Insurance companies setting those guidelines around rebates and things (24:35)
  • All these so-called single-payer countries… (29:52)
  • Failing by making patients not feel responsibility for anything they spend (33:48)
  • Getting buyers to want the better benefits that most won't need or use (35:39)
  • Starting in the mid-70s, general inflation and medical inflation were rising (37:55)
  • Today, there are massive administrative costs (38:35)
  • How’d an insurer compete in a market where everything is the same? (39:32)
  • Going to the network doctor because it will cost you less… (42:21)
  • The role of the advocacy and the administrative service (47:43)er your text here...
  • Additional Resources
  • Transcript
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Sales Psychology 101


 

Sales Psychology 101


You can have numerous meetings with the company, talk to every single person there, prepare a great offer, but still be left on hold with the decision-making process. Then one day, your competitor walks in and closes the deal right there.​ 

You worked on it for months – the prospect awarded the business in a couple of days (to someone else - they got it). Does that sound familiar? Has this ever happened to you?

In this episode of the "Heads Up Adviser" show hosts - John Sbrocco and Craig Lack will talk about the importance of the 6 Human Needs of every person on the planet (including your prospects).

They discuss the difference between selling and free consulting, what are the right questions you should ask your prospect and why being the smartest person in the room will not help you in closing a sale or allowing a prospect to conclude  you are the best option.

THE 6 HUMAN NEEDS by Tony Robbins

CERTAINTY - Everyone needs Certainty, so they can avoid pain, or ideally, achieve some pleasure. 
VARIETY Pleasant surprises or scary interruptions to the patterns in our lives are appreciated 
SIGNIFICANCE - How important is the role you play in this world, your company, with your employees 
CONNECTION AND LOVE - Human beings need companionship, to feel loved and to have relationships
GROWTH - If the business isn’t growing - it's dying 
CONTRIBUTION - Human beings are wired by evolution to survive, help each other and feed their ego

OUTLINE OF THE EPISODE

  • [6:45] - The #1 priority for the human brain to avoid pain and losses. Not to achieve pleasure. 
  • [10:13] - 6 Human Needs (that apply to everyone).
  • [12:26] - Selling vs. Free Consulting
  • [19:41] - Talk to the decision-makers, not influencers. 
  • [20:53] - How to make your prospect talk about the problems
  • [25:29] - Why free consulting can harm your brokerage business
  • [29:47] - Secret to closing the deal? Make your prospect think about the problem.

To a better you!

John Sbrocco and Craig Lack


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