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Give Yourself Permission


How Rainmaker’s Recharge For the 4th Quarter 

The Stories We Tell Ourselves

As Broker’s we sometimes we get so caught up in the notion that if we take our foot of off the gas for even one second that our clients will leave us, our rivals will cherry-pick them until we have no one to serve, and ultimately the business we poured our flush dollar bills and sweat equity in will sink into an empty abyss.

This is the furthest fact from reality…

The truth is that your clients that like you and appreciate the service you provide WANT you to have a good time. That’s because all they really care about is that you take care of them when their needs arise. And if you have the correct business infrastructure in place, this won’t be an issue.

Realistically, the story that we create in our minds becomes a reinforcement that can either give us motivation and purpose or serve as an anchor that weighs us down. If we want to create astronomical success in our lives, we must consciously decide to choose thoughts and beliefs that propel us to greater heights.


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© 2018 HEADS UP ADVISER | PRIVACY POLICY


What is NOT Trend? : The Invisible Hand Behind Rate Increases


What is NOT Trend? : The Invisible Hand Behind Rate Increases

The Latest Industry Buzzword 

Every community has a system of beliefs that they automatically assume to be true. For the veterans that have kept their heads above water in the  Healthcare Brokerage industry, you know that the latest fashion of the times has been to establish “trends” and “price increases” as synonymous. While trends do function as global underlying pressures on claims costs that must be considered into every book of business, they do not act as the sole predictor of rate construction or premium claim projections.

What is NOT Trend

Let’s imagine a couple of scenarios that validate this line of thinking. Say you were to experience a  price increase because the carrier miscalculated their pooling charges last year. Would that price increase be a direct result of trend? Or what if your client added a new subsidiary in a high COL area of the country? At first this fact doesn't bother you, until you realize that this geographical change doubles the number of bodies on the plan. Hence, resulting in another price increase.


The Building Blocks of “Trend”

These scenarios exist due to the seemingly invisible factors that have a direct correlation upon price. We like to make the memorization of these factors easy, using the acronym Q.U.A.S.T.I.C.

  • Quality - The quality of the benefits provided to utilizers.

  • Utilization - The percentage of participants taking advantage of available  benefits.

  • Addition -The inclusion of  supplemental coverage, or the increase of frequency available for benefit utilization. 

  • Substitution - The substitution of one medical care and medical services for an equal or more expensive alternative. 

  • Technology - The adoption of apps, software, or tele-medicine capabilities.

  • Inflation - The increase in price due to the rising costs associated with factors of production. 

  • Cost Shifting -  The manipulation of commercial patient costs to recoup the losses incurred from servicing Medicare and Medicaid patients. 

Becoming familiar with the total gamut of factors that drive rising claim costs is the first step in understanding our complex landscape. 

Now that you’ve made it this far, the next challenge is to use this knowledge to leverage better results for you and your clients. 

Take the plunge and learn the latter in this week’s lesson. 

In this lesson we cover:

  • The Top 5 Reasons for Rate Increases 

  • Cost Shifting’s role in skyrocketing Commercial Patent Rates 

  • A Broker’s Strategy Guide for negotiating better rates for their clients

  • The Competitive Advantage of Family Deductible Plans 

To a better you!

John Sbrocco & the team at Heads Up Adviser



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Sales Psychology 101


 

Sales Psychology 101


You can have numerous meetings with the company, talk to every single person there, prepare a great offer, but still be left on hold with the decision-making process. Then one day, your competitor walks in and closes the deal right there.​ 

You worked on it for months – the prospect awarded the business in a couple of days (to someone else - they got it). Does that sound familiar? Has this ever happened to you?

In this episode of the "Heads Up Adviser" show hosts - John Sbrocco and Craig Lack will talk about the importance of the 6 Human Needs of every person on the planet (including your prospects).

They discuss the difference between selling and free consulting, what are the right questions you should ask your prospect and why being the smartest person in the room will not help you in closing a sale or allowing a prospect to conclude  you are the best option.

THE 6 HUMAN NEEDS by Tony Robbins

CERTAINTY - Everyone needs Certainty, so they can avoid pain, or ideally, achieve some pleasure. 
VARIETY Pleasant surprises or scary interruptions to the patterns in our lives are appreciated 
SIGNIFICANCE - How important is the role you play in this world, your company, with your employees 
CONNECTION AND LOVE - Human beings need companionship, to feel loved and to have relationships
GROWTH - If the business isn’t growing - it's dying 
CONTRIBUTION - Human beings are wired by evolution to survive, help each other and feed their ego

OUTLINE OF THE EPISODE

  • [6:45] - The #1 priority for the human brain to avoid pain and losses. Not to achieve pleasure. 
  • [10:13] - 6 Human Needs (that apply to everyone).
  • [12:26] - Selling vs. Free Consulting
  • [19:41] - Talk to the decision-makers, not influencers. 
  • [20:53] - How to make your prospect talk about the problems
  • [25:29] - Why free consulting can harm your brokerage business
  • [29:47] - Secret to closing the deal? Make your prospect think about the problem.

To a better you!

John Sbrocco and Craig Lack


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Captives 101


What Are Medical Captives 101


Tune in for our FB live session with Jon Socko


Show Notes

-Start Time, 6:00

-What is medical captive?, 11:28

-How Important is risk management, 20:20

-Shadow Pricing Fully Insured Renewals, 23:17

-Captive or Traditional Stop loss?, 25:08

-Laser or No Laser, That is the Question., 26:50

-The cost of a No Laser contract, 29:09

-Fully Insured Organ Transplant Contract, 32:31

-Pitfalls of Captives, 33:35

- Why Is a Laser Placed?, 39:13

-How do you mitigate risk in a captive? 40:21

-How to Mitigate Leverage Trend 46:22

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


Creating Good Prospecting Habits


Creating Good Prospecting Habits


Creating Good Prospecting Habits

-Building a Prospect List, 7:52
-Ideal Client Profile 8:52
-The Best Industry to Prospect, 10:11
-#1 Employer KPI for Prospecting PEPY PROFIT, 12:31
-The Focus List 15:49
-Sales CRM’s 17:13
-Notes prior to prospect meeting 20:20
-Building Your Quarterly Plan-21:53
-What is the Trojan Horse?, 25:03
-How To Create Habit, 28:08
-The Power of NO, 40:00
-How to win in 2019, 41:49
-My Biggest Confession,46:13
-How to win in 2019, 41:49


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© 2018 HEADS UP ADVISER | PRIVACY POLICY


Combo Prospecting


Combo Prospecting: How to Create a Sales Pipeline

 

Gold Medal Winner for Best Webinar 2019!
Awarded by Top Sales World, January 2020.

Tune in  for our FB live session with Tony J. Hughes

  • #1 Influencer for B2B sales in Asia - Pacific
  • Most read on LinkedIn globally on B2B selling
  • Bestselling author & award-winning blogger
  • 35 years of personal and team sales records
  • Author of Combo Prospecting 
Speaker Website: www.TonyHughes.com.au
Twitter: @TonyHughesAU and @RSVPselling
Linkedin: https://lnkd.in/d5KhikW

We discuss in depth the following:
  • Learn how to keep an overflowing pipeline.
  • How to become the emotional favorite.
  • The top selling tool for the digital age.
  • What in the hell is a trigger event, and why they are the biggest secret in prospecting.
  • The #1 combination approach to prospecting.
  • Which hour is the Golden hour of Selling.

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How to Sell Healthcare Like a 401k Plan


Why Stories Sell “The Sales Secrets” of Elite Healthcare Brokers

“Stories (not ideas, not features, not benefits) are what spread from person to person.”

Time and time again I see the  same mistakes manage to infect the independent healthcare brokers with the ferocity of the black  plague. Their actions are often made unconsciously or perhaps it’s simply because they don’t know any better. Regardless,  the results can kill their bottom lines and confidence.

Now, if you’ve stumbled upon this blog and for some reason you aren’t familiar with marketing and sales. The reason why many refer to sales as a “numbers game” is because if you play it right then you have the chance to win big occasionally . In very few professions do you have the ability  to have one meeting influence the entire blueprint of your future. Trust me, I wouldn’t have left my previous career as a professional poker player if I didn’t know my odds.

And this leads me to my point. Anyone can make the number of dials and appointment necessary to be an average salesman. BUT, if you truly want to ascend into the upper echelon you’re going to have to do something distinctive. Shift your mindset from a salesperson to a legendary marketer.

At the root of every success is a marketers ability to double as a  master storyteller.

Here’s a leg up on the competition that will be change the way you do business forever. 

In this lesson we cover:

  • Why all Marketers are Storytellers and you should be too.

  • How to Pitch CFO’s healthcare like a 401k plan.

  • The easy  step by step formula to calculate the LTV of a customer.

  • 3 Marketing strategies that will lower your stress and increase your sales.

To a better you!

John Sbrocco & the team at Heads Up Adviser

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


Wake Up Call – Don’t Be That Broker


Wake Up Call: Don't Be "That" Broker

“Victory has many father’s, but defeat is an orphan”. - John F Kennedy

I often describe the majority of brokers as megalomaniacs with inferiority complexes. 

This is rather a harsh perception, I know, but relatively few brokers manage to distinguish themselves from the group.

The typical veteran just can’t seem to get out of their own way. They think they know it all when it comes to “best practices”, and therefore are skeptical of the new innovations that are disrupting the market. Ultimately, this adversity towards change stems from their fear that someone else will come and steal their business.

The young and hungry new brokers are typically handicapped by their naive belief that they don’t know enough and must therefore pursue more knowledge. However, their Achilles heel of information overload leaves them playing catch up.

The distraction of shiny objects becomes a self-fulfilling prophecy which prohibits growth because prospecting and marketing are ignored.

So how do you separate yourself from the pack, and avoid unnecessary suffering and wasted potential?

Oftentimes the only catalyst you need is to change the power of your intentions.

This video will put you on course to become an Elite Healthcare Broker.

Check it out and comment your biggest takeaways below!

Here’s what we cover:

  • How to take action and escape your comfort zone.

  • How to realize your true potential by charging a fee.

  • How to leverage your Centers of Influence into larger target clients.

  • How to overcome the bullshit lies you tell yourself that are holding you back!

To a better you!

John Sbrocco & the team at Heads Up Adviser

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How to Cut Your Pharmacy Spend 50%


How to Cut Your Pharmacy Spend 50%

“At the end of the day, we are in the waste management business” - Renzo Luzzati

In sales, we are often reminded to pluck the low hanging fruit.

In other words, we are told to not let our pursuit of the next big thing blind us to the more obvious and immediate opportunities.

The same thing can be said for pharmacy, which is known as the low hanging fruit of the healthcare brokerage industry.

For instance, when reducing pharmacy spend we can be misguided to bounce between various Big Box PBMs (Pharmacy Benefit Managers) in search of the cheapest alternative.

However, in most cases, this never works because the PBMs profit way too much by pushing expensive medications to your groups. And that’s just one of their tricks to manipulate spend higher.

Instead, we should be training ourselves to accept that reducing pharmacy cost can be as simple as finding quality prescriptions that deliver the same results for a fraction of the price.

If you’ve ever been curious about how to drastically cut your pharmacy spend and escape the traditional culture of PBMs benefiting from their conflict of interest - then this video is for you.

This video will show you how to remove the gatekeepers that increase your claims.

Check it out and comment below on your biggest takeaways!

Here’s what we cover:

● Why Traditional PBMs ignore your client’s best interest
● The 4 Crucial Criteria to evaluate PBMs
● Why it’s so easy to cut Pharmacy Cost by 25-50%
● Why Chasing Rebates is not a cost savings strategy
● The 3 Steps to Offset Specialty Med Spend

To a better you,

John Sbrocco & the Team at Heads Up Adviser.

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


What’s Old is New Again


What's Old is New Again

Have you ever wondered what causes people to ignore common sense and follow the herd?

What motivates people in business to adopt a “group-think” or ‘herd’ mentality? It’s is known as Shiny Object Syndrome.

If you’ve never heard of it before it’s the psychological tendency for people to ditch their current efforts (even if they are working) in exchange for the latest ‘recommended by everybody’ and ‘appearing everywhere’ new Best Practice!

Back in the ’90s, we saw the disastrous effects of groupthink in the Healthcare industry with the failure of HMO’s.

Fast forward and Exchanges were the last great refuge of alleged savings. Today we are seeing why history repeats itself with the adoption of Direct Primary Care!

This video will discuss why Direct Primary Care is likely to fall short of the projected claim savings.

If you have ever wondered why some Brokers reduce healthcare cost and provide benefits that their clients love, while others fail - this video will show you how to reverse engineer their programs and achieve similar results.

Check out the video and let me know what you think in the comments section below?

Here’s what we cover:

  1. The similarities between HMOs and Direct Primary care programs - and why they are both doomed to fail expectations
  2. The only factors that truly influence patient health
  3. Why doctors can’t prevent diseases unless humans stop aging
  4. The 5 secrets behind wellness and living a longer life

To a better you,

John Sbrocco & Craig Lack at Heads Up Adviser.

For a weekly dose of inspiration for healthcare brokers by healthcare brokers, subscribe to our blog.


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© 2018 HEADS UP ADVISER | PRIVACY POLICY