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Sales Psychology 101


 

Sales Psychology 101


You can have numerous meetings with the company, talk to every single person there, prepare a great offer, but still be left on hold with the decision-making process. Then one day, your competitor walks in and closes the deal right there.​ 

You worked on it for months – the prospect awarded the business in a couple of days (to someone else - they got it). Does that sound familiar? Has this ever happened to you?

In this episode of the "Heads Up Adviser" show hosts - John Sbrocco and Craig Lack will talk about the importance of the 6 Human Needs of every person on the planet (including your prospects).

They discuss the difference between selling and free consulting, what are the right questions you should ask your prospect and why being the smartest person in the room will not help you in closing a sale or allowing a prospect to conclude  you are the best option.

THE 6 HUMAN NEEDS by Tony Robbins

CERTAINTY - Everyone needs Certainty, so they can avoid pain, or ideally, achieve some pleasure. 
VARIETY Pleasant surprises or scary interruptions to the patterns in our lives are appreciated 
SIGNIFICANCE - How important is the role you play in this world, your company, with your employees 
CONNECTION AND LOVE - Human beings need companionship, to feel loved and to have relationships
GROWTH - If the business isn’t growing - it's dying 
CONTRIBUTION - Human beings are wired by evolution to survive, help each other and feed their ego

OUTLINE OF THE EPISODE

  • [6:45] - The #1 priority for the human brain to avoid pain and losses. Not to achieve pleasure. 
  • [10:13] - 6 Human Needs (that apply to everyone).
  • [12:26] - Selling vs. Free Consulting
  • [19:41] - Talk to the decision-makers, not influencers. 
  • [20:53] - How to make your prospect talk about the problems
  • [25:29] - Why free consulting can harm your brokerage business
  • [29:47] - Secret to closing the deal? Make your prospect think about the problem.

To a better you!

John Sbrocco and Craig Lack


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Captives 101


What Are Medical Captives 101


Tune in for our FB live session with Jon Socko


Show Notes

-Start Time, 6:00

-What is medical captive?, 11:28

-How Important is risk management, 20:20

-Shadow Pricing Fully Insured Renewals, 23:17

-Captive or Traditional Stop loss?, 25:08

-Laser or No Laser, That is the Question., 26:50

-The cost of a No Laser contract, 29:09

-Fully Insured Organ Transplant Contract, 32:31

-Pitfalls of Captives, 33:35

- Why Is a Laser Placed?, 39:13

-How do you mitigate risk in a captive? 40:21

-How to Mitigate Leverage Trend 46:22

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


Hobservations on the RAND Research Report “Prices Paid to Hospitals by Private Health Plans Are High Relative to Medicare and Vary Widely”


Hobservations on the RAND Research Report “Prices Paid to Hospitals by Private Health Plans Are High Relative to Medicare and Vary Widely”

Hobson Carroll, FSA, MAAA, President, MedRisk Actuarial Services, Inc., has served the self-funded health community for four decades offering valuable actuarial services. Hobson's approaches are unorthodox and creative. His thinking leads the self-funded health arena to improve and recheck our bearings. He offers his "Hobservations" on the following RAND Study.

On May 9, 2019, The RAND Corporation released the report, "Prices Paid to Hospitals by Private Health Plans Are High Relative to Medicare and Vary Widely" by Chapin White and Christopher Whaley. RAND researchers used data from three sources — self-insured employers, state-based all-payer claims databases, and health plans — to assess $13 billion in hospital spending in terms of hospital price levels, variation, and trends from 2015 through 2017 in 25 states.

  1. The RAND study is a an important milestone. It reflects true Medicare re-pricing of actual commercial/private/non-Medicare patient claims on a significant number of claims, although a limited sample size.

    The numerical results were a little disappointing to me in that they showed a lower commercial cost amount when compared to Medicare than I believe is really the case. However, the authors delineate any number of caveats and limitations to the study probably explaining the differences between the study results and what many of us who study TPA claim repricing to Medicare believe the ratios to be in practice.

  2. Generally, CMS data available for the nation, apart from Maryland (See #8 below.), indicates that the ratio of hospital billed charges to Medicare allowed tends to a range of 450-500% for inpatient, and something north of 600% for outpatient (which includes the ER). However, this data is evaluated for Medicare patients only. Hence, it has been very important to be able to analyze actual private plan patient claims from both the billed, allowed, and Medicare-allowed standpoint to adjust for any natural age bias that might exist between Medicare patients, and under-65 private plan patients.

    Unfortunately, one of the limits to the RAND study is that they do not show the original billed amounts, only the payer “allowed” amounts, and then the simulated “what Medicare would have paid” amounts, and so we don’t know where the claim “started” as a bill before private payer repricing.
  3. It is important to take this report with a heavy shaker of salt. There is much good research, but incomplete. The devil is always in the details. The report itself isn’t overly long, has some interesting sidebars, and is worth the effort to read or at least skim, which is my recommendation.
  4. In no surprise at all, Private Health Plans pay more than Medicare, with an average report ratio of 241% for the study overall for 2017. It is important to note that if this percentage is bifurcated into inpatient versus outpatient services, the two corresponding ratios are 204% and 293%, respectively. Given the generally accepted actuarial mix of charges at around 50/50 for inpatient versus outpatient facilities, these numbers make sense since the average of the two is 243%, very near the 241% overall figure.
  5. The surprise result, in my view, is that this 204% figure for inpatient services is low to many of us in the industry. The geographic and other limitations of the sample set used in the study could easily reflect a bias towards states or situations reflecting lower relationships than the types of claims we see in our everyday experience. For example, many hospitals with claims in the study did not generate enough inpatient claim counts to be included, though their outpatient claims were counted. We don’t know the bias that such exclusions might have generated, though the impact was likely small if any based on the overall counts by category. The report also indicates a trend of a couple of points per year, and so 2019 ratios could be up 3-4 additional points in the ratio compared with the 2017 ratios.
  6. The next most important part of the study after the findings is the section on Limitations found on report pages 14-17. That is, it is as important to understand what the report does not include as much as it is to understand what it does, and how that might tweak the results one way or the other. I believe the authors do a very good job in delineating a number of these caveats. When evaluating the relationship between private plan allowed amounts and what Medicare “would have paid,” we understand the important variations that can exist between inpatient and outpatient, between hospitals, between states, between networks, and all the combinations thereof.
  7. Why is the RAND report particularly timely in today’s political environment? There is a plethora of health plan proposals from which to choose. Almost every candidate has one. Many seem revolve around some variation of the now buzz-phrase “Medicare for All.” Whether it is Medicare for some, more, all, it gets used in a manner that is largely one of pandering to some subset of voters, and almost never with confidence that the proposer has the vaguest idea of what they mean when they say it. Don’t get me wrong, some proposals come with a lot of detail, figures, estimates, projections, etc., to try to impute a well thought and conceptualized plan.

    Each candidate proposing a "Medicare for X" of similar single payer plan start with an unquestioned premise that is based on an unanswered question: "Is what Medicare pays providers (and has for the last 25 years) appropriate, reasonable, fair, and adequate as an amount for medical services?" This question is one for which the process of asking and answering form a gateway through which any such proposal must pass. This single question deserves a simple "yes" or "no" answer.
  8. Earlier I made mention of Maryland. One of the relevant bits of what we know about Maryland can be related to a hidden question lying behind the RAND report: "What is the appropriate 'equilibrium' point where hospitals would receive the same 'allowed amount' from both Medicare and private plans, and the result would more-or-less “work?” Well, the relationship of what all payers in Maryland (or did until recently) pay as a percentage of the “standard” Medicare that RAND used for simulating Medicare allowed payments is apparently around 140%. That is, if all payers, including the government, paid 140% or so of today’s standard Medicare based allowed amount formulae, that amount would enable hospitals to survive and we could have a transparent and (importantly) non-discriminatory pricing structure. The result would save an immense amount in administrative costs, mental and emotional distress to patients and their advocates, and I assure you, actuaries.

    Many of you will know that I have pounded away on the Maryland “all payer” hospital system concept for many years since the state instituted the system. It doesn’t look today exactly like it did prior to the ACA, but the principles are sort of still there.
  9. I recommend that you download the detailed data Excel spreadsheet and have a look at the hospital/state/network specific data. (Click here for RAND Study downloads.) The Table 2. States tab is particularly informative as to the makeup of the study data. One can see, for example, that the Colorado input was about half of the entire private plan payments in the study. It is also very easy to see the comparison between the overall weighted average ratio for a state, and the split between inpatient and outpatient ratios. There are many other findings that organizations will find of interest, and possible (though I suspect limited) use.

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Creating Good Prospecting Habits


Creating Good Prospecting Habits


Creating Good Prospecting Habits

-Building a Prospect List, 7:52
-Ideal Client Profile 8:52
-The Best Industry to Prospect, 10:11
-#1 Employer KPI for Prospecting PEPY PROFIT, 12:31
-The Focus List 15:49
-Sales CRM’s 17:13
-Notes prior to prospect meeting 20:20
-Building Your Quarterly Plan-21:53
-What is the Trojan Horse?, 25:03
-How To Create Habit, 28:08
-The Power of NO, 40:00
-How to win in 2019, 41:49
-My Biggest Confession,46:13
-How to win in 2019, 41:49


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© 2018 HEADS UP ADVISER | PRIVACY POLICY


Combo Prospecting


Combo Prospecting: How to Create a Sales Pipeline

 

Gold Medal Winner for Best Webinar 2019!
Awarded by Top Sales World, January 2020.

Tune in  for our FB live session with Tony J. Hughes

  • #1 Influencer for B2B sales in Asia - Pacific
  • Most read on LinkedIn globally on B2B selling
  • Bestselling author & award-winning blogger
  • 35 years of personal and team sales records
  • Author of Combo Prospecting 
Speaker Website: www.TonyHughes.com.au
Twitter: @TonyHughesAU and @RSVPselling
Linkedin: https://lnkd.in/d5KhikW

We discuss in depth the following:
  • Learn how to keep an overflowing pipeline.
  • How to become the emotional favorite.
  • The top selling tool for the digital age.
  • What in the hell is a trigger event, and why they are the biggest secret in prospecting.
  • The #1 combination approach to prospecting.
  • Which hour is the Golden hour of Selling.

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How to Sell Healthcare Like a 401k Plan


Why Stories Sell “The Sales Secrets” of Elite Healthcare Brokers

“Stories (not ideas, not features, not benefits) are what spread from person to person.”

Time and time again I see the  same mistakes manage to infect the independent healthcare brokers with the ferocity of the black  plague. Their actions are often made unconsciously or perhaps it’s simply because they don’t know any better. Regardless,  the results can kill their bottom lines and confidence.

Now, if you’ve stumbled upon this blog and for some reason you aren’t familiar with marketing and sales. The reason why many refer to sales as a “numbers game” is because if you play it right then you have the chance to win big occasionally . In very few professions do you have the ability  to have one meeting influence the entire blueprint of your future. Trust me, I wouldn’t have left my previous career as a professional poker player if I didn’t know my odds.

And this leads me to my point. Anyone can make the number of dials and appointment necessary to be an average salesman. BUT, if you truly want to ascend into the upper echelon you’re going to have to do something distinctive. Shift your mindset from a salesperson to a legendary marketer.

At the root of every success is a marketers ability to double as a  master storyteller.

Here’s a leg up on the competition that will be change the way you do business forever. 

In this lesson we cover:

  • Why all Marketers are Storytellers and you should be too.

  • How to Pitch CFO’s healthcare like a 401k plan.

  • The easy  step by step formula to calculate the LTV of a customer.

  • 3 Marketing strategies that will lower your stress and increase your sales.

To a better you!

John Sbrocco & the team at Heads Up Adviser

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Wake Up Call – Don’t Be That Broker


Wake Up Call: Don't Be "That" Broker

“Victory has many father’s, but defeat is an orphan”. - John F Kennedy

I often describe the majority of brokers as megalomaniacs with inferiority complexes. 

This is rather a harsh perception, I know, but relatively few brokers manage to distinguish themselves from the group.

The typical veteran just can’t seem to get out of their own way. They think they know it all when it comes to “best practices”, and therefore are skeptical of the new innovations that are disrupting the market. Ultimately, this adversity towards change stems from their fear that someone else will come and steal their business.

The young and hungry new brokers are typically handicapped by their naive belief that they don’t know enough and must therefore pursue more knowledge. However, their Achilles heel of information overload leaves them playing catch up.

The distraction of shiny objects becomes a self-fulfilling prophecy which prohibits growth because prospecting and marketing are ignored.

So how do you separate yourself from the pack, and avoid unnecessary suffering and wasted potential?

Oftentimes the only catalyst you need is to change the power of your intentions.

This video will put you on course to become an Elite Healthcare Broker.

Check it out and comment your biggest takeaways below!

Here’s what we cover:

  • How to take action and escape your comfort zone.

  • How to realize your true potential by charging a fee.

  • How to leverage your Centers of Influence into larger target clients.

  • How to overcome the bullshit lies you tell yourself that are holding you back!

To a better you!

John Sbrocco & the team at Heads Up Adviser

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


How to Cut Your Pharmacy Spend 50%


How to Cut Your Pharmacy Spend 50%

“At the end of the day, we are in the waste management business” - Renzo Luzzati

In sales, we are often reminded to pluck the low hanging fruit.

In other words, we are told to not let our pursuit of the next big thing blind us to the more obvious and immediate opportunities.

The same thing can be said for pharmacy, which is known as the low hanging fruit of the healthcare brokerage industry.

For instance, when reducing pharmacy spend we can be misguided to bounce between various Big Box PBMs (Pharmacy Benefit Managers) in search of the cheapest alternative.

However, in most cases, this never works because the PBMs profit way too much by pushing expensive medications to your groups. And that’s just one of their tricks to manipulate spend higher.

Instead, we should be training ourselves to accept that reducing pharmacy cost can be as simple as finding quality prescriptions that deliver the same results for a fraction of the price.

If you’ve ever been curious about how to drastically cut your pharmacy spend and escape the traditional culture of PBMs benefiting from their conflict of interest - then this video is for you.

This video will show you how to remove the gatekeepers that increase your claims.

Check it out and comment below on your biggest takeaways!

Here’s what we cover:

● Why Traditional PBMs ignore your client’s best interest
● The 4 Crucial Criteria to evaluate PBMs
● Why it’s so easy to cut Pharmacy Cost by 25-50%
● Why Chasing Rebates is not a cost savings strategy
● The 3 Steps to Offset Specialty Med Spend

To a better you,

John Sbrocco & the Team at Heads Up Adviser.

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© 2018 HEADS UP ADVISER | PRIVACY POLICY


What’s Old is New Again


What's Old is New Again

Have you ever wondered what causes people to ignore common sense and follow the herd?

What motivates people in business to adopt a “group-think” or ‘herd’ mentality? It’s is known as Shiny Object Syndrome.

If you’ve never heard of it before it’s the psychological tendency for people to ditch their current efforts (even if they are working) in exchange for the latest ‘recommended by everybody’ and ‘appearing everywhere’ new Best Practice!

Back in the ’90s, we saw the disastrous effects of groupthink in the Healthcare industry with the failure of HMO’s.

Fast forward and Exchanges were the last great refuge of alleged savings. Today we are seeing why history repeats itself with the adoption of Direct Primary Care!

This video will discuss why Direct Primary Care is likely to fall short of the projected claim savings.

If you have ever wondered why some Brokers reduce healthcare cost and provide benefits that their clients love, while others fail - this video will show you how to reverse engineer their programs and achieve similar results.

Check out the video and let me know what you think in the comments section below?

Here’s what we cover:

  1. The similarities between HMOs and Direct Primary care programs - and why they are both doomed to fail expectations
  2. The only factors that truly influence patient health
  3. Why doctors can’t prevent diseases unless humans stop aging
  4. The 5 secrets behind wellness and living a longer life

To a better you,

John Sbrocco & Craig Lack at Heads Up Adviser.

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How to Charge Fees


How to Charge Fees

The undeniable difference that separates high performing Brokers from mediocre Brokers is how they leverage their experience.

High performing Broker’s have figured out that they don’t work by the hour, they work for results.

They have struggled for years to develop exceptional expertise in their field and have rightfully come to the conclusion that it’s worth a pretty penny.

I myself would have to agree.

It doesn’t matter if you are working five minutes or five hours to provide your client with the best results possible. The level of value you provided is still the same. However, the key is believing that you have knowledge worth offering.

If you want to join the ranks of elite Healthcare Brokers than you are going to have to learn how to put yourself in a position where they have no choice but to hire you.

What this boils down to is learning to become a chameleon to the needs of your prospect's.

If you’ve ever wondered how to be compensated to the full potential of the value you provide then this video is for you.

This video will show you how to adopt the mindset of a high-profile consultant!

Watch the video here.

Here’s what we cover:

  • Replacing your Sales Questionnaire Template
  • Learning How to Sell on Pain
  • Structuring Your Conversation With authority
  • The 7 Step Analysis to Increase Your Project Fee’s
  • How to Properly take over another Broker’s Business

Check out the video and let me know what you think in the comments below?

To A Better You!

John Sbrocco & Craig Lack

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