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Why Your Prospects Say NO


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Why Your Prospects Say No

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Hearing "no" once is frustrating. But hearing it 5, 10, or 50 times in a row? Some beginner brokers can kiss their confidence goodbye.

However, buried inside every "no" is a learning opportunity. By analyzing what went awry, the fairest and wisest of us can prevent themselves from making the same mistakes down the line or spending time with prospects unlikely to proceed with Self-Funding. 

John Sbrocco and Craig Lack will help you find an answer to the question "WHY YOUR PROSPECTS SAY "NO"" in the latest episode of the Heads Up Adviser Show. 

Here's what we cover: 

✔️ The Leading Questions You Can Ask
✔️ Why Do Prospects Hide The Truth?
✔️ How To Turn Around And Change The Sale

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.


Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time. 

To a better you!

John Sbrocco & Craig Lack

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First Meeting Conversation Script


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

First Meeting Conversation Script

Arrange a 30-Minute Strategic Session with John Sbrocco.
Discover The Virtue Health Consortium - A New Way To Self-Funding.
CLICK HERE

SHOW SPONSOR


Will Rogerts once said: "You never get a second chance to make a good first impression." 

As brokers approach the 4th (and the most important) quarter of the year, they start battling for the same prospects and clients. 

The algorithm is simple: those, who are better prepared, win the battle. 

Join John Sbrocco John Sbrocco and Craig Lack who uncover what you need to be fully equipped for meeting your prospect - in the episode "First Meeting Conversation Script

 

Here's what we cover: 

✔️ How To Gather Intelligence
✔️ Counter Selling (PROs and CONs)
✔️ Perfect Questions For Your Prospect

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.


Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time. 

To a better you!

John Sbrocco & Craig Lack

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Don’t Wait For The Renewal!


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Don't Wait For The Renewal! 

Arrange a 30-Minute Strategic Session with John Sbrocco.
Discover The Virtue Health Consortium - A New Way To Self-Funding.
CLICK HERE

SHOW SPONSOR


Don’t wait to go speak to your clients until they have the carrier renewal.

The competition is calling your clients and offering to explain how it’s possible to control healthcare costs…

instead of just reacting to another rate increase. Right? Has your broker been out here to hear your frustration or discuss a plan to get you off the endlessly higher premium escalator?!!

Sometimes we need reminders to do what works.

Waiting for the renewal is a bad idea. It can get you fired this year.


Do the right thing! Listen to this episode. 
 

Join John Sbrocco and Craig Lack for the episode "Don't Wait For The Renewal!" on Heads Up Adviser Show. 

Here's what we cover: 

✔️ How To Help Clients Feel Hopeful
✔️ Competition Is Coming From Every Direction
✔️ How Do Other Brokers Communicate With Your Prospect

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.


Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time. 

To a better you!

John Sbrocco & Craig Lack

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Business And Life Are A Paradox


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Business & Life Are A Paradox

Arrange a 30-Minute Strategic Session with John Sbrocco.
Discover The Virtue Health Consortium - A New Way To Self-Funding.
CLICK HERE

SHOW SPONSOR


They say the biggest lies are based on the truth, at least in part. No wonder why most people tend to ignore obvious signs of being misguided in business and life.

This week John Sbrocco and Craig Lack will tell you how to find an "elephant in the room" and learn to question ordinary perceptions. 

TUNE IN for the latest episode of the Heads Up Adviser Show - "Business And Life Are A Paradox."

Here's what we cover: 

✔️ How to train your mind to think different
✔️ What do most healthcare brokers believe (but you should not)
✔️ The pain of staying the same
✔️ How to be present in a moment

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Virtue Health introduces a new, full-stack healthcare solution for advisers managing small to midsize employers.


Arrange a ONE-ON-ONE SESSION WITH JOHN SBROCCO to learn if you're qualified to join.

CLICK HERE to choose date / time. 

To a better you!

John Sbrocco & Craig Lack

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A Mind For Sales With Mark Hunter


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A Mind For Sales With Mark Hunter

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"Most people come reacting to the week. I want you to be proactively controlling the week."

The speaker, consultant, and author of 2 bestselling books on sales - Mark Hunter - is convinced that you CAN predict the outcome of your week based on its beginning.

After a mindblowing success of the "High-Profit Prospecting" and "High-Profit Selling," his new book, "A Mind For Sales," is dedicated to the rituals and habis that most successful people follow on a daily basis. 

Today Mark Hunter is joining the Heads Up Adviser Show with the latest insights on the sales industry, simple but effective techniques, and specific case studies for the insurance brokers.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 


Here's what you will learn:

  • Monday Morning Rituals For Salespeople
  • What Is Your Value For Your Client
  • 7 Things That Motivate You
  • Are You Prospecting Enough?
  • Inbound Marketing vs Outbound Marketing
  • The Salesperson Of Tomorrow


Don't forget to download your EMAIL MARKETING FRAMEWORK for free. 

To a better you!

John Sbrocco and Craig Lack

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Direct vs Bundle With Dutch Rojas


 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Direct Contracts vs Bundle Procedures

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It's scary to be a pioneer, especially in the healthcare industry.That's why most companies tend to choose "safe," and "tested" solutions that are already familiar to their employees. 

However, some of us are not afraid to risk and present something new to the prospects and maybe even have an argument explaining our point of view. 

Dutch Rojas is one of those in the front line, who went into the business of direct contracts and bundle procedures. And today, he's sharing his honest experience of dealing with the clients, his prospecting tips, and that thing he heads from a large Fortune 500 company.

TUNE IN for the latest episode of the Heads Up Adviser Show - "Direct vs Bundle with Dutch Rojas" to get the answers to major questions about direct contracts and bundle procedures, in casual friendly talk.

 
 
 
 
 
 
 
 
 
 
 
 
 
 


Here's what you will learn:

  • What is the difference between direct contracts and bundle procedures (and what they have in common)
  • What do companies in Silicon Valley want from healthcare
  • Is a bundle for maternity really a good idea? 
  • Top problems you might face with bundle procedures
  • Virtual Primary Care explained


Don't forget to download your EMAIL MARKETING FRAMEWORK for free. 

To a better you!

John Sbrocco and Craig Lack

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Proactive Reference-Based Pricing / Robyn Jacobson


 
 
 
 
 
 
 
 
 
 
 
 
 
 

Proactive Reference-Based Pricing 

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Robyn Jacobson was one of the speakers on the Self-Funding Mastery 2020, talking about insights of self-funded plans and how to avoid getting fired or sued when designing them. 

So in this week's episode, we've decided to uncover the insights of designing and managing the most tricky... Reference-Based Pricing Plans!

Dig into the latest episode of the Heads Up Adviser Show [PROACTIVE REFERENCE-BASED PRICING], where John Sbrocco interviews Robyn Jacobson on all the pitfalls the broker has to pass on the way to a perfect RBP Plan.

 
 
 
 
 
 
 
 
 
 
 
 
 
This is not just an episode... It's training with real-life examples and specific advice that will allow you to be reasonable in negotiation with carriers, hospitals and clients.


Here's what you will learn:

  • The Reference-Based Pricing (RBP) in simple terms
  • What is pricing discrimination in RBP Plans, and how it affects both employers and hospitals
  • The fair reimbursement strategy for the RBP Plan
  • Safe harbors and dealing with the balance bills. 


Don't forget to download your EMAIL MARKETING FRAMEWORK for free. 

To a better you!

John Sbrocco and Craig Lack

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Sales vs Marketing


 
 
 
 
 
 
 
 
 
 
 

Sales vs Marketing

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"Sales IS Marketing!" - No, it's not.
"I can grow my book of business just by focusing on sales / focusing on marketing!" - No, you can't. 

Many brokers confuse these two statements when they reach out to their prospects. They think marketing expenses are too costly for them, and those who finally decide to use it in their business model, expect immediate and spectacular results. 

And the truth is out there... 

Dig into the latest episode of the Heads Up Adviser Show [SALES vs MARKETING FOR INSURANCE BROKERS], where John Sbrocco and Craig Lack break it down for you to simple statements and numbers.


 
 
 
 
 
 
 
 
 
 
 
Find out how to combine Sales and Marketing to get a maximum outcome, what are the activities you can start doing RIGHT NOW aat a low cost, that will bring you both short-term and long-term results. 

You may think marketing activities are too costly for you brokerage company and you cannot afford it. Well, think about the cost of LOSING your existing and future clients, just because your competitor gave it a shot and has done a better job in it.

In this episode, you'll learn:

  • The difference between Sales and Marketing, and how to leverage both with minimal budgets
  • How to define your marketing goals
  • Marketin 1-2-3 for brokers
  • The content that SELLS
  • Talking conversion: how to convert your prospects into clients. 


Don't forget to download your EMAIL MARKETING FRAMEWORK for free. 

To a better you!

John Sbrocco and Craig Lack

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